Fire Phone

The Fire Phone is a 3D-enabled smartphone designed and developed by Amazon.com. It was announced on June 18, 2014 and marks Amazon's first foray into the smartphone market, following the success of the Kindle Fire tablets, running the Fire OS operating system. It was available for pre-order on the day it was announced. In the United States, it launched as an AT&T exclusive on July 25, 2014.

The phone is notable for its hallmark feature "Dynamic Perspective": using four front-facing cameras and the gyroscope to track the user's movements, the OS adjusts the UI so that it gives the impression of depth and 3D. Other notable Amazon services on the phone include X-Ray, used for identifying and finding information about media; Mayday, the 24-hour customer service tool; and Firefly, a tool that automatically recognizes text, sounds, and objects then offers a way to buy it through Amazon's online store.

Reception towards the Fire Phone was mixed. Reviewers were divided over the features of the device, many calling them gimmicks without much practical use, whereas others felt that they were innovations in the smartphone market. Many also panned the integration with the Amazon Store, expressing dissatisfaction over the invasiveness of the recommendations in the phone's software. Nearly all outlets agreed that it was best to "wait and see", calling out previous examples of Amazon's iterations that improved on the product. Amazon has not released sales figures for the Fire Phone, but analysts have judged that it has not been commercially successful.